WHAT IS CONTENT MODERATION? WHY SHOULD YOU USE MP BPO’S SERVICES?

In the 4.0 era, over 80% of information is transmitted through social media platforms. Therefore, to ensure a ‘clean’ and high-quality social media environment, all content posted must undergo strict moderation. So, what exactly is ‘content moderation’ and why is it necessary?

It can be said that companies and businesses today not only engage with customers directly but also through the internet. Therefore, the content—images, videos, text—posted online represents the face of the business. As such, this content must be carefully checked to ensure it aligns with the company’s business direction and does not violate community policies. This helps reduce the risk of negative posts that could damage the brand image. To better understand what content moderation is, as well as the process and benefits of content moderation services, please continue reading the information below.

What is Content Moderation?

For content creators and businesses implementing marketing strategies on social media, the term “content moderation” is no longer unfamiliar. However, what exactly is content moderation? How does this process work, and is content moderation truly important?

What is English Content Moderation?

In practice, content moderation is the process of filtering and removing inappropriate posts. Each platform has specific guidelines for the types of content allowed. If content violates these policies, such as videos, images, or posts, it may be blocked or permanently removed. Commonly prohibited content includes: violent material, hate speech, nudity, and the illegal use of child labor.

Content moderation is considered highly important and essential for businesses. It ensures that published content meets quality standards, while also enhancing brand image and building customer trust.

What is BPO?

Why is content moderation necessary?

Content moderation plays a crucial role. When inappropriate posts are detected, the moderation team will immediately remove the video or image. So, what are the specific benefits of content moderation? This process serves the following purposes:

• Ensures clean and wholesome content quality
• Protects the reputation and image of the brand
• Maintains compliance with community standards, minimizing the risk of inappropriate content affecting the performance of communication channels
• Enhances the effectiveness of published content
• Protects users from harmful or malicious content

 

Types of Content Subject to Moderation

Currently, there are four main types of content that are strictly moderated: Text, Images, Videos, and Livestreams.

Text

Text-based posts such as comments, blogs, articles, reviews, and sales posts published on platforms like Google, Facebook, Instagram, etc., are thoroughly moderated.

After users publish content, algorithms will scan the text to detect any inappropriate language or content. If prohibited words are found, the post may be locked or removed. Additionally, if a sales post contains plagiarized content, the website’s credibility may be negatively impacted.

Image

In fact, image moderation is generally simpler than text moderation. However, image content requirements vary across different regions and territories. Therefore, users need to thoroughly understand these regulations to avoid having their accounts flagged or restricted.

What is a content moderator? What are the types of content moderation? What types of moderation does MP BPO provide?

Videos and Livestreams

Video moderation is considered the most difficult form because it requires more time to scan and analyze data compared to text and images. Specifically, moderators must watch the entire video content, and if any inappropriate elements are found, the video will be blocked. However, if the content violates platform policies—such as scenes involving pornography or violence—the video will be removed regardless.

Livestreams are similar to videos but are even harder to moderate. This is because the moderation process must occur in real time, scanning visuals, audio, and speech simultaneously throughout the entire livestream.

Public Opinion Research and Sentiment Analysis

To avoid inciting violence or public unrest, opinion-based content is also strictly moderated. This includes various formats such as text, video, and live broadcasts. The moderation process for this content follows similar methods as outlined above.

Principles of Content Moderation
To ensure that content aligns with community standards, companies must first establish appropriate moderation criteria. These standards guide the review process for posts, videos, images, etc., ensuring that content serves the intended purpose and is removed if any violations are detected.

The acceptable level of sensitivity for each type of content is determined based on the nature of the business, development goals, and the current brand value in the market.

Content moderation must comply with community standards.

What is the content moderation process?

Currently, the content moderation process consists of five stages:

1. Pre-moderation
   When content is posted on a website, it enters a queue for moderation. This process ensures that the published content aligns with business strategy, brand identity, and product positioning.
2. Post-moderation
   This method evaluates content based on user interaction with moderators. Any content flagged as violating policies will be removed from the website or fanpage. Additionally, to ensure inappropriate posts are removed promptly, businesses should aim to minimize the review time as much as possible.

Reaction Moderation
This involves users evaluating the posts. If they find any content inappropriate or sensitive, they will flag it as a violation. The moderation team will then receive the report and delete the content if it is deemed unsuitable.

Distributed Moderation
With this approach, users can directly flag and rate content using a rating system. This decentralized method relies on the community’s input to help identify content that may violate guidelines.

Automated Moderation
Automated moderation uses filters to scan posts for banned words, phrases, or images. If any content violates the established rules, the system will flag it for review or removal.

Benefits of Using Content Moderation Services at MP BPO

Surpassing hundreds of competitors in the tech market, MP BPO proudly leads the way in offering advanced and effective solutions for businesses. By using MP BPO’s content moderation services, clients can enjoy the following benefits:

• Ensure Content Quality: MP BPO utilizes professional standards and processes to ensure content is thoroughly checked before being posted on websites or fan pages, maintaining high-quality content.
• Minimize Risks: By preventing posts that violate community standards, MP BPO helps reduce the negative impact on the company’s brand and reputation.
• Increase Customer Trust: Ensuring that the content provided to your customers is accurate and reliable, thus enhancing your company’s credibility.
• Optimize Costs: MP BPO handles content moderation, allowing your company to redirect resources toward other specialized activities, improving overall business efficiency.
• Tailored Solutions: MP BPO offers content moderation services customized to meet the specific requirements of your business and clients, ensuring a personalized approach.

> See more:

BPO.MP Achieved Certificate Of Registration: Information Security Management System – ISO/IEC 27001:2022

BPO.MP ISO 9001:2015 CERTIFICATION QUALITY MANAGEMENT SYSTEM

 

Through this article, MP BPO has provided you with knowledge about content moderation. Based on this, you can understand the regulations and the benefits of the moderation process. It can be said that many companies and businesses in the market have been negatively impacted by contradictory posts on social media platforms. This often happens due to the lack of strict moderation, which affects the company’s brand and product image.

Currently, MP BPO’s content moderation service has become an effective solution to help businesses manage higher quality content. When partnering with us, businesses will be supported by a highly professional team and advanced software. This helps save time, effort, and money on this activity while ensuring that the content is managed in the best possible way. To learn more about what content moderation is and the cost of content moderation services, please contact MP BPO for consultation.